Ep 140. The Importance of Customer Feedback in Brand Reputation Management

Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after our customers has never been more important. Competition is fair and platforms a plenty for people to take to and give their positive, or negative, opinions about your brand, product or service. How does this relate to PR - well it's about public perceptions and how we can influence opinion so intrinsically linked in fact. So today I am exploring the significance of customer feedback and three actionable steps to succeed in this critical area. So let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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