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Communication Strategy That Works

Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement

25 Jan 2024

Description

Building on the recent Deep Dive with Adam Driver and January's measurement and evaluation theme, I explore a bit more about how SEO can specifically help your PR campaigns. In today's digital age, the landscape of Public Relations (PR) has transformed significantly, with Search Engine Optimization (SEO) emerging as a pivotal tool for gauging the effectiveness of PR campaigns.  Let's dive in!   Links mentioned today: Deep Dive with Andy Barr: https://henbe.co.uk/2023/02/23/ep-114-deep-dive-with-andy-barr-all-things-digital-pr/  

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