Ep 19. Every picture tells a story: using images effectively in your media strategy

Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. Why? I started my career as a photojournalist from Essex, UK, in the early 1990s, mostly working with music mags and creative portfolios before I trained in public relations and never looked back. Here's the thing, one of my first proper PR jobs was as a global PR manager for a technology consulting company, and I had some very technical topics to talk about let me tell you! But, because of my background, I knew how important a good image was to getting featured in the media or not. Even if that was a bought stock image of that represents the context of what I was talking about. I made sure that every press release or media pitch had an image after that. And guess what? It works. REGISTER INTEREST in my online learning and get my FREE cheat sheet which can guide your promotional activity in a strategic direction, saving you time, energy and money. Also here:https://mailchi.mp/9903a79513e9/hzjh7aey22   You can also;   Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.   Follow my Facebook page for daily tips and advice.    Also here:https://www.facebook.com/commsthatworks   DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]   Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot   **When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules via Hubspot visual content stats April 2021)

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