Ep 20. Why you should be doing competitor research right now

Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, guess what? You have to keep doing it. I will share why today, especially given the year we have all just had when lots of businesses have had to pivot. I share the 3 types of competitors to look out for, plus when and how to start to make plans to utilise this information as part of your business planning. HERE is that link to the competitor visual map example. REGISTER INTEREST in my online learning and get my FREE cheat sheet which can guide your promotional activity in a strategic direction, saving you time, energy and money. Also here:https://mailchi.mp/9903a79513e9/hzjh7aey22    You can also;   Please leave me a review on Apple Podcasts or my FB page @commthatworks as it helps others find the show and subscribe to be the first to listen each week.  Follow my Facebook page for daily tips and advice.   Also here:https://www.facebook.com/commsthatworks   DM me on LinkedIn emmadrake or Twitter @_emmadrake or email [email protected]   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot

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