Ep 28. How to connect your brand and sales message

I wanted to talk to you today about connecting your marketing and sales messages.   There was some interesting research recently from Global PR firm Fleishman Hillard. Their 2021 global report looks at The Authenticity Gap, which measures the gap between consumer expectations and their actual experiences of a company or brand using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs.    I think there are lots of key points that growing businesses can take from this report in terms of making sure what you say you do, what you actually do and how you operate are all telling the same story.   you will learn;   Why you need to have your brand messages connected to your sales How you might start this process A simple method to organise your messages into a document you can refer to   Links I mention in this episode:   Fleishman Hillard Global Authenticity Report https://fleishmanhillard.com/brand-consumer-expectations/    Messagehouse.org and free toolkit https://messagehouse.org/    You can also;   Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )   OR   Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you' Also here:https://www.facebook.com/commsthatworks   PS - Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.  

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