Ep 63. People-led PR; Building personal credibility and brand ambassadors

Steven Bartlett inspires this week's podcast. And it's all about personal PR. This phrase resonated with me, so I wanted to share my thoughts with you on this subject.    You can have the best communication strategy, but you reach no one with your message if no one is listening.     I learned the hard way. I was young, ambitious, and didn't have many great role models when I started work. Women role models were dominant boardroom archetypes, or I had male role models. I realised that I needed to create an excellent profile to get on in life. But building credibility in your job is hard.   If you work in-house, you need credibility to be heard to get your point across in meetings. If you are running a small business, you also need to do these two things. Personal credibility is the difference between getting referred for work or not as a freelance consultant. So these are hugely overlooked components of creating an effective strategy for your business.   I decided for me this podcast has three parts;   Staff as your biggest ambassadors Building personal credibility How credibility can help you build external brand ambassadors   Let's dive in!   Links mentioned in the episode today;   Steven Barlett's LinkedIn post HR Director article / research   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Explore how I can help you, there are 3 main ways you can do this: 1. Listen to more episodes, download a resource or enrol in a mini-course: Find out more here. 2. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  [email protected] ​3. Work with me closely in my Communication Strategy Lab  If you'd like to work with me in a group of like-minded peers to develop your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? then email me [email protected] to register your interest for you or your entire team.

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