Ep 69. Using live events and webinars as your content strategy

Webinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product or service or build up your brand awareness, these online platforms can be a great way to get your message in front of the right people. Live webinars and events allow you to speak directly to people and respond to their questions. This format provides the opportunity to build a personal connection with an audience, which is vital in today's age of impersonal marketing. Today I share how to utilise this for your B2B content, talk a bit about my experience of LinkedIn Lives as a platform for doing this in B2B, and look at some of how you can use pre-recorded content. Let's dive in! Links mentioned in today's episode: How to reach your audience online with Hybrid events 'Deep Dive' It's A B2B Comms Thing youtube channel If you liked this episode please share it with one person! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.

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