Ep 72. Why you need stakeholders and advocacy to be an integral part of your PR strategy

You may not think you have stakeholders or that it's for huge corporates of public sector bodies to think about? I think it's overlooked in PR programmes, as running alongside campaign activity it can really underpin a campaign. I advocate stakeholder planning as part of an overall communication or PR strategy, not just as a business development tool or an add-on. The main reason is that what motivates people to participate or not is an important part of helping us understand what problems to solve, who will buy your product or service, and, in turn, understand our audience better. This means we can create messages that resonate with them and talk to them in ways they can understand the benefits. So today I share what stakeholders are, and how to build them into your communication strategy and some of the most important questions to ask yourself when trying to understand your customers' needs as well as how to prioritise who to talk to first. Let's dive in! Links mentioned in tis episode: How to craft messages that resonate Kahootz for stakeholder engagement Tracktivity for stakeholder engagement Download my free guide to effective stakeholder planning Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource : Find out more here. Hire my expertise, whether that's support with a one-off comms project or entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor  [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas and lots of accountability and up-skilling? Then email me [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback in this episode and thoughts on any topics I could include in future ones too.

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