Ep 79. Taking a slice of 'owned' content from the PESO pie

Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position yourself as an industry expert.  In addition, as you think about how you want to build your brand, you should also consider how you want to build your audience, and whilst there are a number of different ways to reach potential customers, one of the best ways is to provide them with content they can't get anywhere else. This helps to build the 'know, like, trust factor. But I think owned content is underused and undervalued by B2B businesses. So today's episode explores why owned content is a must for your PR plans and an introduction to something called the PESO model for using content. Let's dive in.   Links mentioned in this episode: https://spinsucks.com/communication/peso-model-breakdown/   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor.  Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work with me, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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