Ep 99. Does an economic downturn mean scale back or build up to you?

In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from Linkedin suggests brands will keep on building and not hold back, despite the economic picture. You can do a few things to ensure your spending remains conservative while still reaching your goals in times of challenging external influences.  But this doesn't necessarily mean less is more. Here are some reflections on LinkedIn's latest marketing research and expert views and three tips to get you thinking. Let's dive in! Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too. Links mentioned in this episode: My simple measurement framework: https://henbe.co.uk/2022/06/30/ep-81-how-not-to-fail-at-comms-a-simple-measurement-framework/  LinkedIn research https://pressgazette.co.uk/b2b-marketers-remain-positive-despite-economic-gloom/   

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