Ep132. Turning Customer Problems Into Campaign Ideas

Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campaign, and how to measure its success. And a couple of great examples along the way. This episode was inspired by a recent Deep Dive with Ayo Abbas on Campaigns - check the link in the show notes. Let's dive in! Links for show notes: How to use campaigns in your strategy 'Deep Dive' with Ayo Abbas: https://henbe.co.uk/2023/05/25/ep-127-deep-dive-how-campaigns-can-improve-your-strategy/   Liked Listening today?  What to do next: Get my FREE roadmap to get more strategic with communication activity in your business. Listen to more episodes, take some training, or download a resource: Find out more here. Hire my expertise Whether that's support with a one-off comms project or an entire strategy for your business, drop me a line if you want to explore this further.  You can also work with me 1:1 as a trainer and mentor – [email protected] Work with me closely If you'd like to work with me to develop and implement your communication strategy through 1:1 work, podcasts, workbooks, sharing ideas, and lots of accountability and up-skilling, then email me at [email protected] to register your interest for you or your entire team. Leave me a voicemail on my Speakpipe page I would love to hear your feedback on this episode and thoughts on any topics I could include in future ones too.

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