041: Passive Income from Information Products: The Lies and The Truth [Podcast]

Passive income from information products is history. Or, as Jerry (a devoted listener) put it "In a world where the value of information appears to be in rapid decline due [to] the sheer volume of web-based information and the extent to which such information is free on the internet, what is the present viability of sharing information via the internet to make money as a business start-up?" In this episode I will address this and two other common questions and/or objections about information marketing. I will walk you through each of these objections, demonstrating how each one is a lie because these are the lies we hear from others as well as from ourselves. Photo courtesy of Flickr/Creative Commons/rossgram[/featured-image] In past episodes I have encouraged you to do two things to help you take control of your income and your career.1. Five Steps to Becoming a Paid Authority2. Why You Need to Start Your Own Business Now Click to Listen*NOTE: If you are reading this in email, you will need to go to Itunes or my blog to get access to this show.Topic of the Week: Passive Income from Information Products: The Lies and The TruthWhile on the surface information products seem easy to do and viable, I find people start to balk as they begin the process of creating their first information product. In particular, there are three major objections. I will address each here as a lie, because these are the lies we hear from others as well as from ourselves.Lie #1: The Internet has made everything free, so information products are a dying industry. This is the lie Jerry had heard (or thought) when he wrote "In a world where the value of information appears to be in rapid decline due [to] the sheer volume of web-based information and the extent to which such information is free on the internet, what is the present viability of sharing information via the internet to make money as a business start-up?".There are three issues with this lie:Value - Just having content online does not make it valuable. Value is created when it means something to me, the reader.Convenience - Searching the web for information can be very time consuming. While this is OK for many people since they feel they have time to kill, many others would rather find a resource, an authority, that has the information they need in an easy to read, and easy to find, format.Experience - The experiences you have (your personal story) are important. I am more inclined to buy from people who have been like me than someone who has studied years on the subject. I can relate to you if you are like me. Lie #2: It takes special talents or skills that I don't have to create products. Here I will focus on the topic of the product only, not the production. Many believe you need to have a Ph.D., fifty years of experience, or some other tangible indicator of knowledge. Fact if, you do not. Many people have weight loss programs who are not medical doctors, exercise therapists, or nutritionists. I have seen products (that do very well) about how to live with and overcome diabetes from people who had diabetes. Instead of talking from a doctor's perspective, they were talking from real people perspective.But perhaps I have misled you a bit. It DOES take special talents and skills. I just know that you in fact have some. I hDale Callahan, Ph.D.Business Coach for Professionals Ready to Take Control Helping you move from stuck to in-demand — or start something of your own. Grab the Idea Engine: 7 prompts to find your next move Book a Next Step Strategy SessionDirector of Engineering Management @ UAB (205) 790-8447 dalecallahan.com LinkedIn

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