How to Go from Idea to Market Without Burning Out or Burning Cash

Here’s the truth: you don’t need a massive budget or a big team to launch. In this episode, I break down how to validate, market, and sell in a way that protects both your cash and your capacity. I share the lessons I learned from my first business, why perfectionism and control led me to burnout, and the practical systems I now use to go to market sustainably.I share:What I would do differently to avoid burning cash and burnoutWhy you must validate before you build and how to do it fastThe exact survey and interview approach to co-create with your ideal customerWhen to avoid paid ads and the signals that you are ready to use themA simple, sustainable sales funnel from traffic to nurture to conversionHow to automate parts of your funnel so sales are not dependent on youMy daily burnout thermometer and how I intervene before I hit the wallThe self-care menu I use with low, medium, and high effort optionsRESOURCE MENTIONED → Free GTM Essentials Course: https://selinaho.com/gtm-essentialsSTART YOUR BUSINESS→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmapSCALE YOUR BUSINESS→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting LET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com  → LinkedIn: https://www.linkedin.com/in/selinaho  → Instagram: https://www.instagram.com/selinajho   → TikTok: https://www.tiktok.com/@selinajho_ TIMESTAMPS00:18 My First Business00:36 The Perfectionist Trap01:11 Wasting Money on Ads and PR01:41 Validate Before You Build02:46 How to Validate Your Idea03:48 The Costly Mistake of Not Validating04:46 Focus on One Social Media Platform06:39 The Importance of Email Marketing06:59 Avoiding Premature Paid Ads08:25 Building a Sustainable Sales Funnel11:22 How to Prevent Burnout13:09 Daily Check-ins and Self-Care Menu

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