How to Position Your Brand to Charge Premium Prices

If you nail your branding, you can literally charge double — and your customers will happily pay for it. In this GTM Essentials lesson, I’ll show you how to build a brand that stands out, creates trust, and allows you to command premium pricing.I discuss:What branding really is (hint: it’s not just logos and colors!)How to create strong brand associations that stickWhy clarity beats cleverness when crafting your messageA simple exercise to define your brand’s personality, values, and toneHow top brands like Nike and IKEA build long-lasting recognitionADDITIONAL RESOURCES → Download the GTM Essentials Notion Workbook: https://selinaho.com/gtm-essentials→ The Complete GTM Essentials Course: https://www.youtube.com/watch?v=D-01GTm7NWQ&list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_LET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com  → LinkedIn: https://www.linkedin.com/in/selinaho  → Instagram: https://www.instagram.com/selinajho   → TikTok: https://www.tiktok.com/@selinajho_ P.S. Learning a lot from this free GTM Essentials course? It would mean the world to me if you shared it with a fellow entrepreneur 🤍

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