The Secrets to Sustainable Marketing & Building a Community That Converts

Let’s be honest… marketing can feel soul-sucking when you’re doing it just to chase the algorithm. In this episode, I’m sharing how to build a sustainable marketing strategy that actually works and feels good. Whether you’re just getting started or trying to streamline your content approach, I’ll walk you through how to choose the right platforms, grow your email list, and repurpose content like a pro, without burning out.   I’m also taking you behind the scenes of how I manage my own content across Instagram, YouTube, podcast, email, and more using my custom Notion marketing dashboard (yes, it’s available inside my Sustain Your Marketing course!) If you’re tired of trying to do everything, everywhere with no return, this episode is for you.   I cover: How to reframe your relationship with marketing Choosing the right platform and pairing it with email A peek inside my sustainable content ecosystem Tips for YouTube, podcasting, Instagram, and email The real secret to building an engaged community that buys   TIMESTAMPS 00:36 The Intentions for Sustainable Marketing  01:10 Your Relationship with Marketing  01:38 Focusing on Your Ideal Customer  02:14 Choosing the Right Platforms  03:12 The Importance of Email Marketing  03:36 Diversifying Your Social Media Presence  04:49 Creating Platform-Specific Content  05:41 My Business Strategy  06:39 Managing Multiple Content Channels  08:04 Email Marketing: Building Your List  10:52 Creating Valuable Email Content  13:12 Leveraging YouTube  15:07 Leveraging Podcast  16:29 Leveraging Instagram  17:33 Planning and Strategizing Your Content  17:49 The Importance of Sustainable Growth   RESOURCES MENTIONED → Sustain Your Marketing: https://selinaho.com/marketing → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys → Your Success Roadmap (Free Course): https://selinaho.com/roadmap   SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl   LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com  → Instagram: https://www.instagram.com/selinajho    → LinkedIn: https://www.linkedin.com/in/selinaho  → TikTok: https://www.tiktok.com/@selinajho_

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