Why Your Startup Isn’t Growing... The Go-To-Market Strategy Mistakes Founders Make

Most founders think a go-to-market strategy is just a launch plan or a marketing campaign — but it’s so much more than that. In this episode, I break down what a true GTM strategy is, why it’s the difference between a product that flops and one that takes off, and how you can create a winning plan that drives real traction.I share:What a go-to-market strategy actually includes (beyond marketing)The key lessons I learned from launching a multimillion-dollar product in corporateHow to identify your ideal customer and their biggest pain pointsWhy you shouldn’t overbuild your product before launchHow to nail your positioning, distribution, and sales funnel for successRESOURCE MENTIONED → GTM Essentials Course: https://selinaho.com/gtm-essentialsSTART YOUR BUSINESS→ Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb→ Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmapSCALE YOUR BUSINESS→ Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting LET’S CONNECT→ Newsletter: https://ceo-confessions.beehiiv.com  → LinkedIn: https://www.linkedin.com/in/selinaho  → Instagram: https://www.instagram.com/selinajho   → TikTok: https://www.tiktok.com/@selinajho_ TIMESTAMPS00:28 Common Misconceptions01:26 Importance of Pre-Launch Work01:47 Corporate GTM Story02:05 Understanding Your Target Customer03:07 Strategic Distribution Plan05:06 Defining GTM05:46 Identifying Your Ideal Customer07:24 Market Research Essentials10:03 Prototyping and Testing10:49 The 80/20 Rule in Product Development13:29 Importance of Positioning14:27 Effective Distribution Strategies15:14 Sales Funnel 

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