The Economics of Physical Activity: Trade, Policy, and Public Health

🤝 Meet Our Guests:🎙️ Dr. Fiona Bull (Head of the Physical Activity Unit, World Health Organization) – A global leader in public health policy and physical activity, shaping strategies to improve well-being worldwide.🎙️ Steven Fevrier (Senior Advisor to the Director-General, World Trade Organization) – An expert in trade policy, economic development, and global inclusion initiatives.💡 What You’ll Learn in This Episode:✔️ The role of trade policy in shaping access to fitness, sport, and health-related products✔️ How economic and policy shifts impact global physical activity levels✔️ The rise of digital tools in promoting movement and addressing gender disparities💼 Key Takeaways & Quotes to Remember:1️⃣ A systems approach is crucial to increasing global physical activity.💬 "We must move beyond seeing this as an individual issue. It's a systemic challenge requiring collaboration across public and private sectors." – Dr. Fiona Bull2️⃣ Trade policy is evolving to foster social and economic inclusion.💬 "If trade is done right, it can unlock opportunities, enable sustainability, and drive better health outcomes worldwide." – Steven Fevrier3️⃣ Gender gaps in physical activity persist globally.💬 "In some countries, women are up to 20% less active than men, and we must address systemic barriers to change that." – Dr. Fiona Bull

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