The importance of protecting your intangible assets as part of the construction project lifecycle

Historically, the construction industry has been behind compared to other industries in terms of embracing technology. But things are changing, and construction companies are starting to utilize technology in a variety of different ways and creating their own intellectual property, their own solutions, leveraging technology in a variety of different ways. By definition, intangible assets are those that are not physical in nature, or identifiable, and can be bought and sold independently of the owner. In this podcast, we discuss a first party product that is meant to ensure the intangible assets themselves and the specific intangible assets that we're focused on are the non-public proprietary intangible assets owned by companies. In this episode of Construction Blueprints, Tom Grandmaison, Construction Chief Client Officer, is discussing with our special guest Kim Cauthorn, Global Intellectual Property Leader, how organizations can protect themselves against financial loss resulting from accidental or malicious insider actions that cause loss, or leakage, or damage, or destruction of those intangible assets. You will also hear more about WTW's new construction offering - an intangible asset protection solution.

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