Ivan Vislavskiy: Unlocking Local Marketing Success

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling proposition and effective client onboarding processes to drive success.TakeawaysComrad Digital specializes in helping local service businesses grow.The agency focuses on measurable results rather than vanity metrics.Client retention is a priority, with a 96% retention rate.A proper marketing budget and long-term vision are essential.Many businesses spread their budget too thin across channels.Understanding marketing data is crucial for success.Effective client onboarding is key to a successful partnership.AI is transforming the marketing landscape and should be embraced.Defining a unique selling proposition is vital for differentiation.Businesses must ensure their intake process is efficient to convert leads.  Sound Bites"We help local service businesses grow.""Our primary focus is to deliver measurable results.""Client retention in our business is very high.""We function as their marketing extension.""Not having a proper marketing budget is a mistake.""Many companies spread their budget too thin.""AI will change everything in marketing.""You need to define your unique selling proposition."Chapters00:00 Introduction to Comrad Digital Marketing02:53 The Journey of Ivan Vislavskiy05:54 Understanding Comrad's Unique Approach08:57 Specialization in Local Marketing11:58 Common Mistakes in Marketing Strategies14:56 The Importance of Data Tracking18:01 Effective Client Onboarding Process20:54 Utilizing AI in Marketing24:02 Actionable Insights for Businesses26:52 The Future of Search and Marketing29:55 Conclusion and Key TakeawaysSubscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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