Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App

In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue Officer of Maverick App, a groundbreaking business development automation and prospecting platform. Steve shares his journey from being a full-cycle insurance agent to leading sales innovation at Maverick App, where he has personally sent over 150,000 cold emails and helped transform how businesses approach prospecting.Steve reveals how Maverick App was born from the fundamental pain points of sales teams spending excessive time on administrative tasks instead of selling. Under his leadership, the platform has evolved to help sales professionals reclaim their productive hours while maintaining consistently high email open rates of 40-60% through strategic segmentation and personalization.Key Discussion Points:-  The evolution from manual prospecting to AI-powered automation-  Why sales reps spend most of their day on low-value administrative tasks-  How proper list segmentation drives higher response rates-  The importance of domain reputation and email deliverability-  Best practices for cold email personalization at scale-  The critical balance between automation and human touch-  Why consistency trumps perfection in sales outreach-  The future of omnichannel prospecting and actionable insights-  How AI integration is transforming cold email templates-  The shift from product-focused to consultative sellingSubscribe to our bi-weekly newsletter at  softwareoasis.com/subscribe for exclusive insights from technology leaders and transformation experts. Get weekly data, trends, analysis, interviews, and actionable intelligence to accelerate your consulting career. Ready to action this strategy?Connect with this expert now for a complimentary strategy consult or exclusive offer.https://summit.softwareoasis.com/activate-offers/(Claim Your Offer / Schedule Consultation)Apply to Present at our Live Events as an experthttps://experts.softwareoasis.com/expert-introductionsGet Your Networking Passhttps://experts.softwareoasis.com/executive-networking-passClaim your complimentary event pass and attend live:https://bootcamps.softwareoasis.com/https://summit.softwareoasis.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There are no comments yet.

Please log in to write the first comment.