Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest, Adam Posner, has been an expert in this area for well over a decade. He joins host, Michael Zipursky, to discuss how consultants can build a customer loyalty program. Believing that existing customers will eventually bring the new customers in, he shares with us some ideas, principles, as well as strategies on how to care for and nurture them. He also shows diagnostics from his research reports that reveal what works best in lead generation for his business, in addition to letting us in on his research process, speaking and writing ventures, and more. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Consulting Success Community today:consultingsuccess.com Mentioned in this episode:Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now!Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call, you'll explore how to optimize your business model, refine your messaging, and build a predictable stream of high-value clients. https://www.consultingsuccess.com/grow Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System.Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System built for consultants. Gain personalized coaching, proven frameworks, and intelligent AI-powered tools to accelerate your learning. Discover how to attract ideal clients, command premium fees, and build confidence. Over 1,000 consultants have already transformed their businesses. Learn how to intentionally lead your growth. Book your Growth Session Call: www.consultingsuccess.com/grow

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