Can Consumer Branding Techniques Revolutionize B2B Marketing?

Send us a textIn this episode, we interview Matthias Carnahan, currently the head of marketing at ShipInsure, bringing extensive experience from the luxury branding and tech industries.What you'll learn in this episode: Insights into Transitioning Brand Strategies: Discover how Matthias applies direct-to-consumer branding strategies to the B2B tech space, enhancing customer engagement and brand loyalty. The Importance of Ethos in Business: Learn about the critical role of a company's ethos and values in connecting with modern consumers, including Gen Z and Millennials. Effective Branding Techniques: Gain knowledge on creating compelling branding that resonates emotionally with the audience, beyond just the value propositions of the product. Customer Interaction Strategies: Matthias shares innovative ways to engage with customers and extract valuable insights that inform branding and marketing strategies. Creating Impactful Content: Understand the process and challenges of developing memorable and impactful content in less glamorous industries, such as tech and insurance.Tune in for a dynamic conversation that explores the intersection of traditional and modern marketing techniques, providing actionable advice for marketers looking to evolve their strategies in the tech industry.

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