Do We Still Need Human Writers?

Send us a textIn this episode we interview Crystalee Beck, founder of Comma Copywriters, a content marketing agency, and a long-time champion of words that connect. She shares how her team blends AI tools with human creativity while protecting what makes a brand’s voice worth reading.What you'll learn in this episode:Why Crystalee believes every piece of content still needs a human touch before it goes live.The phases of content production and where AI truly shines—research, ideation, and short-form support.Insights from real-world tests comparing long-form content written with and without AI, using multiple tools.How to define “publish ready” content and why editing and polishing are non-negotiable human steps.Ways to keep quality high as you scale, including peer review and clear standards for brand voice.How some brands that sell AI still insist on fully human-written content to protect credibility and search performance.Why small imperfections and natural voice often build more trust than perfectly polished, robotic prose.How marketers can talk about AI with leadership: setting expectations, protecting quality, and choosing where automation fits.

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