How Can Content Segmentation Boost Engagement?

Send us a textIn this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.What you'll learn in this episode: The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness. How to create top-of-funnel content that educates a broad audience. Effective middle-of-funnel strategies to build trust with potential champions. The importance of bottom-of-funnel content for showcasing specific use cases and solutions. Techniques for using account scoring to track and optimize content performance. Common pitfalls in content creation and how to avoid them.

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