How to Boost Your Site Engagement with GA4 Insights and Customized Visitor Journeys

Send us a textWelcome back to another episode of Content Amplified! In this episode, we interview Chrissie Buchanan, a seasoned marketer with a rich background in SaaS and developer tools marketing.What you'll learn in this episode: Debunking Vanity Metrics: Discover why metrics like likes and views might not be as valuable as they seem and what metrics you should focus on instead. The Power of Engagement Rates: Learn why engagement rates are crucial and how they can provide more insight than traditional metrics like bounce rates. Optimizing Content Discovery: Find out strategies to increase page views per session and encourage deeper engagement with your content. Personalizing User Journeys: Understand the importance of tailoring content and CTAs to different visitor types for better conversion rates. Navigating GA4 for Better Insights: Get tips on leveraging GA4's features to focus on meaningful engagement and actionable metrics.

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