How to unlock global markets by mastering content localization.

Send us a textWelcome back to another episode of Content Amplified. In this episode, we interview Lee Densmer, a content marketer and expert in localization and global content strategy.What you'll learn in this episode: The importance of understanding your global audience to create resonant content. Strategies for adapting content to different cultures without losing its essence, known as transcreation. The role of idioms, slang, and local references in making or breaking content's global appeal. How colors, images, and even emojis can carry different meanings in various cultures. Practical tips for testing and refining content for international markets. The significance of having a strategic approach to content distribution and promotion across different channels and regions.Lee shares insights on the challenges and rewards of creating content that crosses cultural boundaries, offering listeners a deep dive into the world of global content strategy.

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