Is Content Your Revenue Lever?

Send us a textIn this episode we interview Kim Kanary.What you'll learn in this episode:How to reframe content from cost center to growth engine by tying it to pipeline influence, deal velocity, and win rate.A simple measurement start: pick two or three outcome metrics that your execs care about, then build up.When to use media mix modeling versus multi touch attribution, and why using both sharpens decisions.Why digitally native creative can outperform repurposed TV spots, including a real example with lift in revenue and response.How to arm sales with on brand templates and sequences mapped to the buyer journey, so deals close faster.How to communicate results across teams with clear dashboards, plain language, and honest lessons from what did not work.

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