Is Middle-of-the-Funnel Content the Key to Better Leads?

Send us a textIn this episode, we interview Jaclyn Freedman, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey.What you'll learn in this episode: The essential role of mid-funnel content in marketing and how it differs from top and bottom funnel strategies. Practical strategies for transitioning potential customers from awareness to engagement, using insights from sales to refine content. The significance of qualifying leads through mid-funnel content to ensure better alignment and conversion rates. Techniques for crafting content that filters out less ideal prospects, thus enhancing the quality of leads passed on to sales. The importance of alignment between marketing and sales teams to drive effective content strategies across the funnel.

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