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Content Is Profit

Behind the Scenes of a 7 Figure Publishing Machine, Myths About Niching Down & Standout Even in Crowded Markets with John Lee Dumas

25 Nov 2025

Description

This one’s a favorite. We HAD to bring it back. Back when we were just getting started, there were people who felt way out of reach. Today’s guest was one of them... until we made it happen. In this episode, we sit down with **John Lee Dumas** — host of *Entrepreneurs on Fire*, a podcasting legend with over 3,800 episodes, 130 million listens, and $24M+ earned. Yeah. That’s real. But this convo? It’s not about the flex. It’s about how **you** can turn your content into a full-blown machine. JLD shares: - How to stand out in a crowded space (even if you’re just starting) - Why “niching till it hurts” might be the only way to win - The simple mindset shift to get consistent with your content - How publishing daily changed everything - The behind-the-scenes of building a 7-figure podcast brand We talk hustle, systems, monetization, and why publishing even when you feel like an imposter is your secret weapon. This episode is pure fire. **Ready to go from stuck to monetized?** Join our 1-on-1 challenge with Fonzi at: [www.bizbros.co/monetize](http://www.bizbros.co/monetize) Or if you’re done doing this alone… become a part of something bigger: [BusinessCreator.Club](http://businesscreator.club/) Because Content Is Profit — and this is how you build it.

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