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Content Is Profit

Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes

21 Aug 2025

Description

What happens when timeless business strategies meet today’s digital chaos? Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that’s helped over 200,000 businesses scale smarter and faster. In this episode, Amanda shares: - How marketing evolved from billboards to viral reels - The secret to crafting content that actually sells - A new way to think about your audience (hint: it’s not a funnel) - How to make your offer the only logical choice in a crowded market Plus, you’ll hear the emotional story of how Amanda honored her father’s legacy—writing a heartfelt foreword to the book that changed the business world. Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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