Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well. In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four questions every marketer should consider before jumping in:1. Is there a tie between this event and my brand?2. Did someone get hurt?3. Is the timing right?4. Is this funny or offensive?

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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