Conducting Customer Interviews With Morgan Norris

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Recorded29 Oct 2020

Publisherrss.buzzsprout.com

Handlerec:14181889

Show notes

The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morgan Norris, TREW Marketing Brand and Content Strategist, knows when she has nailed a customer interview, and the impact it can have on a company's messaging. She uses data from interviews to inform persona development, reinforce or debunk company differentiators, and uncover surprises (good and bad) touching everything from product quality to operational execution

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