A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platform as part of their marketing strategy. On this episode of our March LinkedIn Miniseries, TREW Marketing Account Director Erin Moore walks me through specific examples of how TREW clients have seen success leveraging LinkedIn. Each client's business is different and so are their goals, including start-up disruptor looking to educate the market on a new way of designing a product, an electronic components supplier using a meaty white paper to generate leads, and an engineering association running a contest to improve of their dataset storage solutions. For each example, Erin outlines the campaign goals, calls-to-action, and results achieved. We also touch on other LinkedIn success in sales and recruiting. Erin provides specific examples of budget spend, leads generated, and cost per lead which can be helpful datapoints when approaching your first/next LinkedIn Ad campaign. She also offers advice on how to make sure your investment pays off.

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