How Cornell Hotelie Jesse Baker Built JET Hospitality, the Leader in Lifestyle Lodging

Cornell Hotelie and former Big Red football player Jesse Baker ’09 joins us to share the path that took him from a blue-collar upbringing to founding JET Hospitality, a company transforming distressed RV parks and motels into boutique outdoor destinations.Jesse talks about discovering entrepreneurship early, finding his footing at Cornell, getting into real estate, and how flipping houses and experimenting with short-term rentals eventually shaped his approach to “lifestyle lodging.” He also explains what makes JET properties different, from tiny homes, to immersive outdoor experiences, to the secret behind his luxury bedding philosophy. The grit he built at Cornell still shows up in his work today.Plus, we pitch Jesse our “Next Big Things in Lifestyle Lodging” ideas, and he surprises us with which ones he’d actually consider. He's the best, and we had a lot of fun with him!Find Jesse here:JET Hospitality: jet hospitality.comFind Jesse on Instagram: @jethospitalityNot sponsored by or affiliated with Cornell University

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