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Cosa sposta

The story of Kiyoko Beauty with Gillian Liu

05 Oct 2025

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💌 Today's sponsor: www.belkadigital.com📩 Wanna talk about your digital product with me? [email protected] Liu is the founder of Kiyoko Beauty (http://kiyoko.ca).She started this business from her dorm room, scaling to the biggest e-commerce for Asian Beauty products in North America. What does move the needle for Gillian?COSA SPOSTA is a podcast featuring interviews with leaders in the digital product space who have achieved extraordinary results — to understand how they see the world.📩 For collaborations or speaking opportunities: [email protected] 📱Follow COSA SPOSTA on social media:TikTok: https://www.tiktok.com/@mchgliInstagram: https://www.instagram.com/cosa.sposta/Substack: https://cosasposta.substack.com/📷 My gear (affiliate links)Headshot camera: Sony Alpha ZV-E10: https://amzn.to/4nbSsJiLens: Sony FE 35 mm f/1.8 https://amzn.to/4ljLuAmMicrophone: RØDE Wireless Go II https://amzn.to/43Upw0VWide shot camera: https://amzn.to/4kQAZEyTripod: https://amzn.to/3FPbdBFChapters: 02:28 what is Kiyoko03:05 Kiyoko’s numbers04:15 the personal spark06:37 Kiyoko vs 9 to 507:55 a Japanese girl08:50 the perfect co-funder10:13 entrepreneurship and corporate, how to deal with both14:56 the BIG decision15:37 the quote Gillian needed16:37 the importance of delegation19:38 the role of content creation21:30 hero products25:11 working with brands26:41 Cosa Sposta29:01 being an influencer32:17 the drivers to success34:11 Plans for the future36:11 Self-discovery38:30 don’t do it yourself40:06 the philosophy of balanceCREDITS Editor: Mara Cecili

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