Course Creation Boutique's podcast
Episodes
#238: Best of 2025: 7 Lessons from Our Top Episodes
24 Dec 2025
Contributed by Lukas
Best of 2025: 7 Online Marketing Lessons from Our Top Episodes Looking Back to Move Forward As we wrap up the year, I wanted to do something a l...
#237: How to Up Your Branding Game
10 Dec 2025
Contributed by Lukas
Your brand doesn't have to be perfect, it just has to keep evolving. In this episode, I'm breaking down three tiers of branding growth to help yo...
#236: The Untapped Power of the 50+ Market with Ruth Shelling
26 Nov 2025
Contributed by Lukas
Your Next Marketing Opportunity Hiding in Plain Sight In this episode, I sit down with branding expert and longtime collaborator Ruth Shelling to t...
#235: Seize These Four Opportunities
12 Nov 2025
Contributed by Lukas
Be Ready When the Right Doors Open Opportunities are all around you, but the question is, are you ready to take them? In this episode, I'm walki...
#234: Your 15-Minute Marketing Makeover
29 Oct 2025
Contributed by Lukas
Meaningful Tweaks to Refresh Your Strategy Feeling like your marketing needs a reset? This is your sign to take 15 minutes and give your strategy a...
#233: How Do I Measure ROI as a Content Creator?
15 Oct 2025
Contributed by Lukas
If you've ever wondered whether your content is actually paying off, this episode is for you! From podcasts and blogs to videos and social posts, y...
#237: How to Up Your Branding Game
12 Oct 2025
Contributed by Lukas
Your brand doesn't have to be perfect, it just has to keep evolving. In this episode, I'm breaking down three tiers of branding growth to help yo...
#232: How to Nurture New Leads to Take Action
01 Oct 2025
Contributed by Lukas
Build Trust and Turn Subscribers Into Buyers Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode...
#231: How to Promote Your Next Webinar Without Ads
24 Sep 2025
Contributed by Lukas
3 Proven Strategies to Fill Your Webinar on a Budget Wondering if webinars are still worth it? The short answer: YES. But the real key is knowing h...
#230: Avoiding Tone-Deaf Marketing
17 Sep 2025
Contributed by Lukas
How to Make Your Words Land Every Time Your words matter, but how they land matters even more. In this episode, I'm talking about what it really...
#229: Lead Magnets That Still Convert: Video Series
10 Sep 2025
Contributed by Lukas
How to Use Video to Build Trust and Connection In this episode of the Lead Magnets That Still Convert Series, I’m sharing: ✔️ Why video is...
#228: Your Next-Level Lead Magnet: The Quiz That Converts
03 Sep 2025
Contributed by Lukas
Why Quizzes Build Trust (and How to Create One That Works) Quizzes aren’t just fun, they’re powerful lead magnets that build connection, delive...
#227: Your Next-Level Lead Magnet: The Step-By-Step Checklist
27 Aug 2025
Contributed by Lukas
Why Checklists Still Convert (When Done Right) Lead magnets aren’t dead, but the way we use them has changed. In the first episode of my bra...
#226: How to Stand Out in a Sea of Sameness
20 Aug 2025
Contributed by Lukas
Find Your Unique Edge and Attract the Right People Do you ever feel like your message is getting lost in a crowded marketplace? This week, I’m...
#225: Launch Roadblocks: How to Keep Your Promotion on Track
13 Aug 2025
Contributed by Lukas
You’ve worked hard to get your online course, program, or workshop ready to launch, and the last thing you want is to get stuck in delays, decision ...
#224: Promote Your Podcast Like a Pro
06 Aug 2025
Contributed by Lukas
Are you podcasting just for content, or are you turning it into a true growth strategy? This week, I’m joined by podcast strategist and Podstar f...
#223: 5 Signs Your Marketing Funnel Needs a Fix
30 Jul 2025
Contributed by Lukas
When’s the last time you really looked at what’s working (and what’s not) in your marketing? This week on the Course Creation Incubator podca...
#222: Your Course Isn’t Too Niche — Here’s How to Own It
23 Jul 2025
Contributed by Lukas
Lean Into the Niche — and Watch Your Audience Grow In this week’s episode of the Course Creation Incubator, I’m tackling one of the most comm...
#221: The New Nurture Strategy
16 Jul 2025
Contributed by Lukas
Is your email list just sitting there… waiting to hear from you? This week on the Course Creation Incubator, I’m walking you through a simple, ...
#220: Reset Part Two: Get the Most Out of Your People
09 Jul 2025
Contributed by Lukas
What if your team could be more energized, more efficient—and more on board, without you doing more? In this second part of our Reset series (ins...
#219: Reset Part One: Get Better Leverage in Your Business
02 Jul 2025
Contributed by Lukas
What if you could pinpoint what’s really keeping you stuck—and finally move forward with your course or program? This week on the Course Creati...
#218: How to Sell to Existing Students and Clients
25 Jun 2025
Contributed by Lukas
This week on the Course Creation Incubator, I share why your next online course sale doesn’t need to come from a brand-new lead. Instead, I break do...
#217: Do I Need a Big Audience Before I Launch?
18 Jun 2025
Contributed by Lukas
Think you need thousands of followers to launch your online course? Think again. In this episode, I tackle one of the biggest myths I hear all the tim...
#216: How to Run an Unstoppable Online Program with Stew Darling
11 Jun 2025
Contributed by Lukas
If you need a shot of inspiration—this is the episode for you! This week, I’m joined by my friend and client, Stew Darling—a former British Army...
#215: Maximize My Podcast Guesting with Christina Lenkowski
04 Jun 2025
Contributed by Lukas
What if podcast guesting could be one of your BEST business-building tools? This week, I’m joined by PR pro and podcast pitching strategist Chris...
#214: How Do I Choose the Right Platform?
28 May 2025
Contributed by Lukas
We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a question that comes up with ever...
#213: Do I Have the Right Amount of Content for a Course?
21 May 2025
Contributed by Lukas
We’re continuing our series: Your Biggest Course Creation Questions, Answered, and this week we’re digging into a BIG one: “Do I have the rig...
#212: Boost Your Charisma with Demet
14 May 2025
Contributed by Lukas
We’re taking a break from our series: Biggest Course Creation Questions, Answered, and this week we’re talking about something you don’t always ...
#211: How Do I Know What to Charge?
07 May 2025
Contributed by Lukas
We’re continuing our series: Biggest Course Creation Questions, Answered, and this week we’re tackling one of the most stressful parts of launchin...
#210: How Do I Know...If It's the Right Time for a Course?
30 Apr 2025
Contributed by Lukas
Let’s be real—there’s never a perfect time to launch your course. But there IS a right time for YOU. In this episode, I’m kicking off my “...
#209: How to Create a Story Culture in Your Business
23 Apr 2025
Contributed by Lukas
Stories sell—but only when you know how to use them. Storytelling doesn’t have to be one more thing on your to-do list. In this episode, I’ll...
#208: 10 Places to Share Your Story (and Grow Your Biz)
16 Apr 2025
Contributed by Lukas
Your story isn’t just inspiring—it’s strategic. It builds trust, creates connection, and makes selling your course easier and more natural. (...
#207: Workshop - Develop an Online Course Tailored to Your Audience
09 Apr 2025
Contributed by Lukas
Your course will only go as far as your audience can follow. In this episode, I’m workshopping how to design a course with your audience’s real...
#206: Plan Your Next Successful LIVE Course
02 Apr 2025
Contributed by Lukas
There’s nothing like the energy of going live. That feedback, the connection, the opportunity to really feel your audience? It’s next-level. In...
#205: The New Social Media Strategy for Course Creators
26 Mar 2025
Contributed by Lukas
Social media strategy doesn’t have to feel like a beast—let’s tame it and make it work for your business. In this episode, I’m here to put ...
#204: How To Make Your Course Binge-Worthy
19 Mar 2025
Contributed by Lukas
What’s the last show you binged? Did you prioritize it before literally everything else? Stay up way too late because you couldn’t stop watching? ...
#203: Why Certification Courses Are Awesome
12 Mar 2025
Contributed by Lukas
When it comes to the online world, certification courses are booming! With two certification course clients being guided through our Done For You s...
#202: 5 Lessons from Our Successful Launch
05 Mar 2025
Contributed by Lukas
In our Conversion Copywriting Playbook live course recent launch, I stretched myself, leaned into new strategies, and embraced collaboration in a big ...
#201: Your Best Elevator Pitch with Sara Thompson
26 Feb 2025
Contributed by Lukas
How natural is it for you to talk about your expertise and transformation promise? Whether you feel a bit awkward, you’re getting crickets, or ...
#200: How to Become a Truly Persuasive Copywriter
18 Feb 2025
Contributed by Lukas
How well are you attracting the buyers you truly deserve? I know this community is filled with achieving experts who want to make an impact. Let’...
#199: Celebration + What It Takes to Be Successful Online
12 Feb 2025
Contributed by Lukas
What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It’s not luck. I am frequently asked this ques...
#198: Quick Yet Effective Sales Page Fixes
05 Feb 2025
Contributed by Lukas
Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page...
#197: How to Build a Profitable Email List Without Paid Ads
29 Jan 2025
Contributed by Lukas
You’ve heard it before—email is King. Your email list drives more conversions than any other marketing channel. That’s why I want to be sur...
#196: 3 Must Marketing Campaign Prompts
22 Jan 2025
Contributed by Lukas
As I’m in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing you...
#195: The Worst Copywriting Mistakes I've Ever Seen with Megan O'Leary
15 Jan 2025
Contributed by Lukas
“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that re...
#194: AI Is Your Course Best Friend
08 Jan 2025
Contributed by Lukas
I’ve been experimenting with AI to see what works well and what doesn’t for copywriting, ads, course content, scripts, and even research (like fig...
#193: How to Expand Your Empire
23 Dec 2024
Contributed by Lukas
Innovation is the lifeblood of your business, and it’s time to dream big as you plan for the upcoming year! How will you expand your impact and f...
#192: My 5-Step Planning Process + Worksheet
11 Dec 2024
Contributed by Lukas
I want you to feel momentum, progress, and accomplishment in your business and life. Setting intentions and having a plan is always worth it. My simpl...
#191: 5 Ways to Reduce Friction in Your Marketing
27 Nov 2024
Contributed by Lukas
Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked...
#190: Get the Most Out of Your Energy and Emotions with Brittany Childley
13 Nov 2024
Contributed by Lukas
How do you consistently show up with vitality and passion as an entrepreneur? Tristan was a zombie for Halloween this year, and I loved sharing the ph...
#189: Best and Highest Use of Your Time
30 Oct 2024
Contributed by Lukas
Time is precious, and how you use it can make or break your business and life goals. So why do so many people stick with make-do and DIY? I was r...
#188: Love Addiction Course Success with Robyn Firtel
16 Oct 2024
Contributed by Lukas
Are you putting off creating your course because you’re not an expert in all areas? Don’t have the time? Maybe you’re not tech-savvy or you worr...
#187: How to Host a Hit One-Day Workshop with Jessie Schwartzburg
02 Oct 2024
Contributed by Lukas
Feeling the pull to host your own one-day or weekend workshop? You’re in luck! In this episode, event guru Jessie Schwartzburg shares her tried-and-...
#186: How to Launch an Insider Live Cohort
18 Sep 2024
Contributed by Lukas
It takes a lot of blood, sweat and tears to launch an online course or program for the first time. It’s a vulnerable process. You put so much o...
#185: Overloaded Course? Here's How to Take Back Control!
04 Sep 2024
Contributed by Lukas
Are you overloading your course with too much content? It’s time to streamline and simplify for greater success! As creators, it’s easy to ge...
#184: Why Summits Are Awesome for Course Creators with Becky McCleery
21 Aug 2024
Contributed by Lukas
I'm thrilled to welcome my longtime friend and operations manager, Becky McCleery, to the podcast! Becky is a powerhouse when it comes to adding va...
#183: 3 Tiers of Partnerships to Grow Your Audience
07 Aug 2024
Contributed by Lukas
Whether your audience is small, you’re just starting, or you’re looking to expand, there’s no better way to grow your audience and nurture trust...
#182: What You Can Learn from Baseball’s Elite with Dr. Kimberly Wagner
24 Jul 2024
Contributed by Lukas
In addition to our passion for tennis, we’re thrilled about baseball season in our house. While Tristan is all about the Padres, my heart belongs to...
#181: Workshop: Brainstorm Your Next Brilliant Course Topic
10 Jul 2024
Contributed by Lukas
As a creator, you’ve probably got a few course or program topics swirling around in your mind on any given day. How do you narrow all those possibil...
# 180: 3 Big Questions to Prioritize What's Next in Your Business
26 Jun 2024
Contributed by Lukas
If you are reading this right now you are likely a prolific creator. However just because you can create volumes of juicy content before your morni...
#179: How to Make Sure Your People Are Ready to Buy
12 Jun 2024
Contributed by Lukas
The podcast is back, and I think — better than ever! I’m so excited to be back! I had to honor the recovery season in my personal and busines...
#178: Why I Decided to Press “Pause” on This Podcast
23 Jan 2024
Contributed by Lukas
Just three episodes ago we talked about re-evaluating how we’re spending our time and energy and whether it’s right for us, our business, and our ...
#177: LinkedIn: A Hidden Gem
09 Jan 2024
Contributed by Lukas
Making the Most of Your Social Media Real Estate Occasionally, I have expert guests on the podcast because I want to learn some things myself. I li...
#176: How We Sold Out Our First Launch in 48 Hours with Wingspan Performance
03 Jan 2024
Contributed by Lukas
How Two Leadership Experts Expanded Their Consulting with a Wildly Successful Online Course Friends, I’m always telling you your digital course c...
#175: How to Package Your Expertise
27 Dec 2023
Contributed by Lukas
Maximizing Your Go-To-Market Strategy So Everyone Wins Are you preparing to pivot in 2024? It’s the ideal time of year to strategize for you...
#174: Your 15-Minute Annual Planning Process
20 Dec 2023
Contributed by Lukas
Map Out Your Next 6 Months for Your Digital Business Seeing my son Tristan’s character in action inspires me. I learned a lot from watching him p...
#173: 5 Criteria to Identify Your Best Offer
13 Dec 2023
Contributed by Lukas
The Piece that Makes Everything Fall Into Place I absolutely love late fall and the cooler months here in San Diego. It means it’s time to take o...
#172: 7 A-Has About Our New Website Launch
06 Dec 2023
Contributed by Lukas
Shortcut Your Way to Online Success Without the Headaches My newly acquired website overhaul hindsight is here to serve you! After my website ...
#171: How to Attract a New Audience That Doesn't Know You
29 Nov 2023
Contributed by Lukas
Strategies for Going from Anonymous to Irresistible Whether you’re desiring to build an entirely new audience you’d love to serve with your l...
#170: 5 Ways to Use Gamification to Engage Your Students
22 Nov 2023
Contributed by Lukas
Appeal to the Competitive Spirit in Your Students Straight talk coming your way. It’s not enough to develop your course content, ensure it’s or...
# 169: How to Propel Your Students to Take Action with Nicki Krawczyk
15 Nov 2023
Contributed by Lukas
Stand Out with Your Audience You’ve got a message and a course you know will change lives and create more meaning for your audience. Do you fee...
#168: Profit-Conscious Business Decisions with Serena Shoup
08 Nov 2023
Contributed by Lukas
Why Knowing Your Key Business Numbers Can Feel Empowering Are you paying attention to the numbers that make a difference in building your online, p...
#167: Why You Only Need One Program to Generate Real Revenue
01 Nov 2023
Contributed by Lukas
My new Coaching Clients have inspired me! It’s your turn to benefit from today’s coaching workshop. Where are you showing up as former you? How we...
#166: How to Navigate AI with Rachel Kowalski
25 Oct 2023
Contributed by Lukas
Creating and Protecting Your Original Content You’ve come up with the concept, developed a system, and you’ve either created and launched your ...
#165: Is a “Menu Course” Right for You?
18 Oct 2023
Contributed by Lukas
Serving Up a Tailored Student Experience It’s never one size fits all when it comes to your students. If you’ve been listening to me—you k...
#164: The Course Launch Workshop Series: Part Three
11 Oct 2023
Contributed by Lukas
A Step-By-Step Plan to Promote Your Next Program Workshop Your Next Online Course Launch As my clients can verify, the energy of the entire laun...
#163: The Course Launch Workshop Series: Part Two
05 Oct 2023
Contributed by Lukas
Workshop Your Next Online Course Launch In Part Two of the 7-Step Launch Sequence series, you’ll learn Steps 3, 4, and 5, including all the detai...
#162 - The Course Launch Workshop Series: Part One
27 Sep 2023
Contributed by Lukas
A Step-By-Step Plan to Promote Your Next Program Workshop Your Next Online Course Launch Now it’s time to plan your first or next launch with ...
#161 - You've Launched—Now What?
20 Sep 2023
Contributed by Lukas
You’ve put in so much effort, so first, I hope you celebrate getting it done!! I have been so impressed with parenting expert Ann Coleman’s p...
#160: How to Use Great Design to Your Advantage
13 Sep 2023
Contributed by Lukas
How are you ensuring you’re not turning off who you’re trying to attract the moment they hit your social media or sales page? Lauren Felter, ...
#159: Create Your Next Breakthrough
06 Sep 2023
Contributed by Lukas
Welcome to my obsession: life-changing breakthroughs and what leads to them! Ever since being part of Breakthrough with Tony Robbins, I’ve been...
#158: Rock Out Your Next Cross Promotion
30 Aug 2023
Contributed by Lukas
Setting Yourself Apart for an Easy Yes The latest episode is inspired by this poorly executed marketing tactic and how you can get it right. ...
#157: Do I Have What It Takes to Be a Course Creator?
23 Aug 2023
Contributed by Lukas
What does it take to create a successful and raved-about course that is an asset to your business well into the future? I just came off one of my f...
#156 - High-Conversion Connection and Content with Dani Paige
16 Aug 2023
Contributed by Lukas
What shifts can you create in your launch run-up and processes to overcome doubt and increase sales? How well do you understand the way your aud...
#155: The Best Way to Pace Yourself with Your Course Creation
09 Aug 2023
Contributed by Lukas
Do your social media interactions, email nurtures, and launch campaigns reflect your long-term commitment to your students and your business? As bu...
#154: How a VA Can Transform Your Course Business with Molly Rose Speed
02 Aug 2023
Contributed by Lukas
When and How to Hire Your online course creation business is best served when you focus on your zone of genius: Creating engaging course content ...
#153: Triple Your Course Sales with Story with Bo Eason
26 Jul 2023
Contributed by Lukas
The #1 Way to Grow Your Course Creation Business Discover how to immediately catch and hold the attention of any potential course student—whether...
#152: Your Go-To YouTube Strategy with Trena Little
19 Jul 2023
Contributed by Lukas
Bring Your Target Audience to You I always want you to work smarter, not harder in growing your following, your sales, and your business. Trena Lit...
#151 - 3 Ways to Promote Your Course in Your Content
12 Jul 2023
Contributed by Lukas
You’re putting out consistent content, adding tremendous value—I want to make sure you’ve got your next step out there, loud and clear. In ...
#150 - 5 Course Learning Trends & How to Take Action On Them
05 Jul 2023
Contributed by Lukas
Welcome to episode #150! Thank you for listening, connecting, and being brilliant! We’ve been focused on selling your course in the Incubator P...
#149 - How to Create Landing Pages That SELL with Regina Martin
28 Jun 2023
Contributed by Lukas
How do your prospects feel using your website and sales page? What amazes them about your landing page? How are you letting them know yo...
#148 - How to Follow a New Calling with Susan Burlingame
21 Jun 2023
Contributed by Lukas
Maybe you’re passionate about reaching more people or energized to expand your expertise—but where do you start? You’ll love Susan’s story,...
#147 - Are You Burning Out Your List?
14 Jun 2023
Contributed by Lukas
Whether you’ve got a relatively small social media following or you’re a growing influencer, you want to love on your audience—and avoid turning...
#146: Your 12-Month Phased Approach to Launching
07 Jun 2023
Contributed by Lukas
Looking back on my son’s year in tennis, how much he’s developed, everything that came up, and the decisions we made, helped me realize our online...
#145: Create Your Next Must Offer
31 May 2023
Contributed by Lukas
Leave your students wildly satisfied, AND don’t leave them hanging. My husband and I had an incredibly enjoyable experience at a recent beer-tast...
#144: How to Use AI to Your Advantage with Britney Gardner
24 May 2023
Contributed by Lukas
It’s here, it’s everywhere—now, how do you take advantage of what AI has to offer you? You’ll understand when and why content creation AI: ...
#143: How to Choose Your Webinar Topic
17 May 2023
Contributed by Lukas
Are you clear on what students need to know to make purchasing your course a big YES? I recently facilitated a group Q&A call with my 6-Week Accele...
#142: Building a Profitable Course-Based Business with Michelle Vroom
10 May 2023
Contributed by Lukas
How to Set Up and Scale for the Long-Term Are you fully committed to your course and business? You are the root from which a profitable and sustainabl...
#141: Writing Rituals and Other Critical Routines for Course Creators
03 May 2023
Contributed by Lukas
Boost Your Well-Being and Productivity as a Business Owner We all need consistent routines to help us feel centered and productive! As you’re taking...
#140: How to Make Content Your Own | ONLINE COURSE CREATION INCUBATOR
26 Apr 2023
Contributed by Lukas
Show and Tell for Course Creators You’re educated, certified, or authorized to teach someone else’s content, but maybe you're unsure how to presen...