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Cozy Business With Katherine

How to Show Potential Clients Your Expertise (my exact system)

12 May 2025

Description

When I studied film and TV, one of the #1 rules was to "show, not tell" what was happening, wherever possible. And the same applies in business. Instead of trying to write fancy sales copy, hoping to tell people what they can expect when they work with you... SHOW them.In this video I share:→Why creating free experiences is better than big launches→Some simple steps to get started today→An implementation guide to make it work for your business→The community building strategy behind experience-ifying your expertise→How you can use these experiences to connect, create, and invite beyond the eventTimestamps:01:44 Create intimate experiences instead of big launches04:33 Traditional webinars and live launches don't work for everyone07:58 Steps to create your signature experience11:33 Implementation guide to get started17:17 Ideas for experiences to try 19:04 How to use your event for your content and connection throughout the monthAlso mentioned in this video:Creating a 30 Minute free call for 1:1 Clients:https://youtu.be/tIV7ov8kQy8?Be Your Best Client Case Study: https://youtu.be/HcNw1LBuxa0?si=3Gvn8J36_upWb_Md#SkoolCommunity #CozyCommunity #CozyBusiness #BusinessTipsForIntroverts #IntrovertFriendlyCommunity---------------------------Get the Experience-ify Your Expertise Dashboard: Want to do cozy business with us? Join the Cozy Business Common Room waitlist on Skool: https://www.skool.com/cozy-business/aboutReady to build your own Cozy Community? Join the live program (starts May 26th): https://www.skool.com/cozy-community-course-1023/aboutInterested in working with me deeper? Apply for my 1:1 or Emerge + Expand mastermind here: https://tidycal.com/miss-kms/30minCurious about the Skool platform? Get a 14-day free trial here*: https://katherinemackenziesmith.com/skoolDISCLAIMER: This description may contain affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Results shared in this podcast are based on personal experience and may vary - this is also from my own personal experience, not to be considered professional or medical advice. Past performance does not guarantee future results.Thank you for your support!

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