When Retailers And Investors Wish You Said No

On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard air grievances about the lack of natural product emojis, run down some ice cream deals from the past week and discuss the impact of pouched products on Stonyfield’s business. Later, Carol sits down with editor-in-chief Jeff Klineman to rehash key takeaways from BevNET Live last week, including how investors are assessing growth and how brands can use their online identity to generate insights.  Show Highlights: 01:26: As the NOSH team tackles its (new!) newsletter format, we all have become keenly aware how scarce natural products emojis are and plan to use this platform to change that...or at least score a pickle emoji. The team also gives the scoop on some sweet deals that were announced this week. 11:30: How have pouched yogurt products changed the trajectory of Stonyfield’s business? The answer lies in a small consumer group – think kiddie-sized – and a big investment that will expand its production facility to punch out 46 million pouches per year. 19:35: Over the past 18 months, how investors assess growth has continually evolved. Jeff explained how at BevNET Live, many investors said they no longer care for ‘growth at all cost’ mindsets and rather, value a well-maintained balance sheet. 26:28: Later, the discussion turns to the state of direct-to-consumer sales. Jeff highlights key takeaways from his talk with Nik Sharma, CEO of Sharma Brand, where a “detailed set of instructions” for developing an online presence that generates brand insights, stole the stage.    “[Retailer’s] are not just looking for new products for the shelves, they're looking for innovative products. They're looking for products that they can debut, but – this is the big divide – they're looking to share knowledge on how to succeed… But the basics remain… if you don't have the ability to do the run for product – you're not going to last very long.” -Jeff Klineman About the NOSH Podcast The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts

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