The Way We Grow, episode 13, with Liam Spenser: Cultivation Insights: Navigating a Cannabis Career.

In this conversation, Nick Wolfe and Liam Spenser delve into the intricacies of cannabis cultivation, discussing market dynamics, innovative solutions, and the challenges faced in commercial cultivation. They explore the importance of operational efficiency, leadership, and team dynamics, as well as the role of technology in enhancing cultivation practices. The discussion also touches on the balance between quality and quantity in cannabis production and the future trends in controlled environment agriculture. In this conversation, Liam Spenser and Nick Wolfe explore the cultural differences between cannabis cultivation and controlled environment agriculture (CEA), discussing the impact of legacy practices, innovation, and the challenges of commercial viability. They delve into the importance of consumer education, the role of social media in marketing, and the future of cannabis breeding. The discussion also highlights the significance of trust in consulting relationships and offers valuable advice for new growers entering the industry.Chapters00:00 Introduction to Cultivation Expertise01:23 Innovative Solutions in Cultivation06:06 Liam's Journey into Cultivation12:11 Experiences at Cureleaf20:04 Leadership and Team Dynamics24:34 Navigating Market Challenges30:08 Quality vs. Quantity in Cannabis Production35:05 Navigating the Cannabis Market: Retail vs. Wholesale Dynamics42:48 Cultivation Techniques: Learning from Experience01:00:27 Transitioning Roles: From Cultivation to Consulting01:07:10 Cross-Pollination of Cannabis and Controlled Environment Agriculture01:11:40 AI and Machine Learning in Cannabis Production01:13:56 Cultural Differences in Cannabis and CEA01:15:17 Quality vs. Quantity in Cannabis Production01:18:21 Legacy Growers and Adaptation to Change01:21:37 Consumer Education and Quality Perception01:25:29 Market Viability and Cultivar Selection01:30:25 The Role of Breeding in Craft Cannabis01:35:55 Consulting in the Cannabis Industry01:48:33 Building Trust in Consultant-Client Relationships01:52:54 The Balance of Data and Observation01:57:40 Learning from Setbacks and Successes02:07:58 Advice for New Growers in the Cannabis Industry

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