How Zach King Built His $500M Empire (Interview)

I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )Chapters:00:00 - 00:38: Who is Zach King?00:39 - 01:35: Presented by HubSpot01:36 - 04:47: Zach's Creative Process: Then vs Now04:48 - 05:46: Using Prompts to Spark Ideas05:47 - 07:24: T-Sheet" Brainstorming07:25 - 13:44: Example Video: Step-By-Step13:45 - 15:52: The Extra 10%15:53 - 18:29: Process for Long-Form Videos18:30 - 21:21: How Zach Makes Money21:22 - 24:04: Comparing Pay: TikTok vs YouTube24:05 - 28:39: YouTube Strategy 202328:40 - 29:48: Higher Budget Videos29:49 - 33:14: Solo Creators vs Teams33:15 - 34:14:  Another Bite: Presented by HubSpot34:15 - 34:50: Zach's Hiring Rules34:51 - 37:27: What YouTubers Can Learn From Hollywood37:38 - 39:22: The Rise of Twitter Creators?39:23 - 42:28: Most Expensive Videos42:29 - 46:25: Re-creating "The 9-5" for creators46:26 - 51:21:  Future of Filmmaking Follow me on: ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram

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