CW 347: How Twitter Was Born with Nick Bilton NY Times Technology Columnist & Author of 'Hatching Twitter’

Nick Bilton is the New York Times technology and business columnist and lead reporter for the Bits Blog. He's the author of, "Hatching Twitter: A True Story of Money, Power, Friendship and Betrayal."   Bilton tells us about the betrayed friendships and high-stakes power struggles as Twitter's four founders—Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass—went from everyday engineers to overnight celebrities.    He explains the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate.    He also shares a story of Al Gore getting drunk and trying to buy Twitter in 2009.    Given Twitter's recent IPO, Bilton describes how effective Twitter really is in marketing, branding, and sales conversion.   Find out more about Nick Bilton at www.nickbilton.com.

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