209. What Top Brands Will Pay Creatives For In 2025 & Future Content Trends w/ Jordy Merry of @zorali

In today's episode Joey sits down with Jordy Merry - the Narrative Architect at Zorali, aka the head of content. Jordy shares his journey behind building out the content & strategy for the rapidly growing outdoors brand Zorali. We talk about the balance between creativity and data-driven strategies when building content, emphasizing the need for brands to act as media companies, building a unique creator voice, aligning with brand values, the differences between creating paid and organic content and what brands want from a creative. Follow Jordy - https://www.instagram.com/jordymerry Follow Zorali - https://www.instagram.com/zorali Shop Zorali - https://www.zorali.com  Aiming to build a 6 figure creative business in 2025? Join the Creativ Rise Mastermind - where we help you build a 6 figure foundation in just 6 weeks. Applications for Round 13 of the 6 Week Mastermind open on March 2nd, 2025 - join the early access list today - https://www.creativrise.com Watch Mastermind Grad success stories! - https://www.creativrise.com/seewhatispossible _______________________________   Shop Courses and Tools to grow your business - www.creativrise.com/shop One of the most common questions we get from creatives is “how do I know what to charge?!” So we decided to make a seamless, web-based, un-complicated pricing calculator for creatives. Whether you’re in the commercial space or wedding space, there’s a pricing calculator in there for you! It’s free for a limited time, so get check it now here: https://www.creativrise.com/pricingcalculator Share this episode with a friend who needs to hear this. Even better - share this episode on your IG story and TAG us (@creativrise, @joeyspeers, @christyjspeers) and we will repost you! Watch this episode on Youtube Free Resources👇🏼 Access the free Pricing Calculator Here Access The Free '4 Productivity Tips For Solopreneurs Course w/ Beba Voewls' Access the Free Website Inquiry Form Checklist _______________________ Socials👇🏼 Tiktok - Joey, Christy & Creativ Rise Instagram - Joey, Christy & Creativ Rise Leave The Creativ Rise Podcast a 5-star Rating and written review on Apple Podcasts! - https://podcasts.apple.com/us/podcast/creativ-rise-podcast/id1533601801 Shop Courses and Tools to grow your business - www.creativrise.com/shop  

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