246. Justifying Premium Pricing & Selling Your Value w/ Creative Director & Filmmaker Tobiah Lui

Ever wondered what the creatives pulling in $10k, $20k - even $30k+ a month are doing differently?How they justify the premium prices they’re charging - and how their clients have no problem paying them? 🧐For a lot of photographers, filmmakers, and social media managers, consistent 5-figure months feel completely out of reach…And if they do happen, they’re one-off, exhausting, and unsustainable.That’s exactly where this week’s guest - creative director, photographer & filmmaker Tobiah Lui - found himself just a few short years ago.Tobiah went from barely breaking even to landing $15k+ deals, major brand clients, and his first $35k month. 🤯Now, his creative business is well on-track to its first 6 figure year, and Tobiah’s partnered with world-renowned brands like Ford, Fairmont, Turo, and Monos…So how did he do it?How did he build a business that’s been consistently doubling its revenue for years? How did he gain the trust of the big name brands featured in his portfolio?In Episode 246, Tobiah shares the 4 key strategies for turning an unpredictable business into one with structure, accountability, and consistent success:Treat spec ads like paid workDon’t just make ads, build brand worldsUnderstand the strategic advantage of paid adsImplement strategic systems for optimization & scalingLearn from someone who’s been there - let their experience do some of your heavy lifting.Tune in now to hear the proven strategies that worked for Tobiah (& can work for you too).Register for the $10k/Mo Creator Workshop - Sep 3, 4:30PM PST - https://www.creativrise.com/workshopP.S. In just 6 weeks Tobiah built the foundation for his 6 figure business. It wasn’t until he graduated from the Creativ Rise 6 Week Mastermind, that his business reached its full potential. Round 14 kicks off September 21st, with applications launching on Sept 7 (Sept 3 if you’re on the waitlist). We’re looking for 35 ambitious creatives who are ready to see their potential turn into a tangible 6 figures, too. Join the waitlist now for early access, resources, and a head start on applying.Join The WaitlistFree Tools & Trainings:→ Pricing Calculator: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/pricingcalculator⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Productivity Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/productivity⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ $10K/Mo Creator Workshop Replay: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Money Management Training: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/moneytraining⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Fix Your Inquiry Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠creativrise.com/inquiryform⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen & Subscribe:→ Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠apple.co/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠→ Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠open.spotify.com/show/creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Along:→ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@creativrise⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@joeyspeers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@christyjspeers⁠

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