How to account manage in an independent full service agency, with Emma Blaken & Matt Bonser

Welcome to Episode 32. In this episode, I chat to Matt and Emma in the account management team at Purpose Media. They've shared with us their tips and insights into their role. And they've shared: - how they approach client management - how they run their discovery workshops - the key questions they asked their clients at the beginning of the relationship - and how they always aim to position themselves as trusted advisors to their clients from the start. There's lots more. I think this chat will be particularly interesting for you if you are looking to get into the role of account manager or senior account manager in a full service independent agency. Or maybe you're already in that role, and you're curious to see how other account managers operate. Now, if you are an ambitious agency account manager and you really want to accelerate your career by improving your agency account management skills, then check out my Account Accelerator programme. The next cohort starts in September 21. You'll meet your peers and go through a 12 week programme, which is a clear roadmap and plan to add value to your existing accounts and increase revenue in 90 days. So if you want more information about that programme, then go over to www.accountmanagementskills.com/training.

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