Creative Agency Account Manager Podcast
How to pitch to procurement, with Jessica Bowler and Iris Gatzweiler
25 Jan 2022
Welcome to Episode 54. I spoke to Jessica Bowler and Iris Gatzweiler, two senior procurement clients who shared some insights into the pitching process. It's particularly useful for you if you want to know why clients typically pitch out for business, procurement’s role in the whole pitching process, how the brief is developed and some insight into how the final decision is made. There are also some shared examples of where agencies have performed particularly well in the pitch process. Don’t forget to go back to Episode 9, where Jessica and Iris talked about how to approach and develop relationships with procurement. And if you want to expand your current client relationships and you're working in agency client service, my Account Accelerator programme is designed specifically for you. By the end of nine weeks working with me, you'll have a repeatable client centric strategy and a plan to help add more value to the client business and increase revenue from existing accounts. Drop me a line at [email protected] or find me on LinkedIn: https://www.linkedin.com/in/jennyplant/
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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
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12:00H | 20 DIC 2025 | Fin de Semana
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