How to reach more senior clients, with Jenny Plant

Welcome to Episode 34. One of the things that account managers who come on my Account Accelerator programme tell me is that they have a barrier to growing existing business, because they don't feel like they're talking to the decision maker. They say that their client contact is not senior enough, or a major decision maker, and therefore, are not really going to be open to new thoughts, new ideas, and have any authority to open the door to other people within the organisation, or to say yes or no to new ideas that they're presenting. So today's episode is all about how do we reach more senior people within the same organisation, without upsetting your key contact. I hope this episode gives you a few ideas to consider when thinking about trying to establish relationships with more senior clients. There are a few more ideas, which we cover in the Account Accelerator programme. So if you're interested in finding out more, it's all about creating a client centric plan to increase your revenue from your existing clients. And I will be running that in September 2021 again, so if you're interested in more details, please get in contact. It's Jenny Plant on LinkedIn, or [email protected].

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