What you need to know about the evolution of branding, with Bill Wallsgrove

If you have an interest in branding, feel your agency brand needs a makeover or you're looking for help to offer branding workshops to your clients, this episode is for you. Bill Wallsgrove has been helping companies with branding for 30 years. He's worked on some of the most exciting and well known brands such as Heineken, Budweiser and Benetton to name just a few and has held Creative Director roles for some of the most prestigious strategic design agencies such as Coley Porter Bell and Future Brand. He has been guiding agencies with their brands for years and his brand consultancy services include mentoring the likes of Studio Blup (recently bought by the LAB Group) known for their work with brands like Nike, MTV and Ministry of Sound. Today I pick his brains on everything branding related and ask him to share his thoughts, opinions and observations about how branding has changed during his career. In this episode Bill chats to me about: * His definition of a brand * Why he disagrees with many companies who believe they need a brand purpose * What a 'digital first' approach to branding means * How brands and the process of branding has changed over the years * Why we are in the third generation of branding and examples of brands who are leading the field * Why and how he works with agencies to help them with their brands * Why he believes agencies need account managers and some tips for great account management ....and lots more.

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