
Creative AI: Filmmaking, Writing & Art in the Age of Artificial Intelligence
The Relationship With Reality Gets Renegotiated: Inti Macdonald (Industrial Designer)
18 Mar 2025
Spatial computing. Industrial design. Craftsmanship and creativity. In this conversation, I speaks with Inti Macdonald, a recent graduate in industrial design, about the evolving landscape of design tools, particularly the integration of AI in creative processes. Inti shares his journey from traditional craftsmanship to embracing digital tools, highlighting the importance of user empathy and foundational skills. They discuss the emotional impact of AI-generated content, the potential of spatial computing, and the responsibility of creators to navigate the balance between creation and destruction in a rapidly changing world. ***** Takeaways * Inti Macdonald is a recent graduate in industrial design. * User empathy is crucial in the design process. * AI tools are evolving and becoming integral to design. * Foundational skills in craftsmanship enhance the use of AI. * AI can evoke emotions and enhance storytelling. * Spatial computing offers new ways to interact with design. * The relationship with reality is being renegotiated through digital tools. * Creativity will be elevated, not replaced, by AI. * Emerging technologies can help preserve the physical world. * Creators have a responsibility to balance creation and destruction. ***** Chapters 00:00 Introduction to Inti McDonald and His Journey 03:07 The Evolution of Design Tools 06:04 AI in Creative Processes 11:45 Integrating AI with Traditional Craftsmanship 15:05 The Role of AI in Artistic Expression 19:55 Future of AI as Creative Collaborators 23:48 Emotional Impact of AI-Generated Content 29:52 Spatial Computing and Its Potential 35:50 The Responsibility of Creators in a Digital Age 50:11 Conclusion and Reflections on Creation and Destruction
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