The Photo Glossary, Set Culture, and the Soft Skills No One Teaches with Sam Cornwall

JOIN IN THE GOAL SETTING WORKSHOP JAN 7 & 8⁠use code GOALCHASER20 at checkout to save $20 til Dec 31, 2025In this episode of Creative Campfire, I sit down with Sam Cornwall — photographer, digital tech, and creator of The Photo Glossary — for a deep, honest conversation about what really makes a professional set run smoothly.We talk about learning to see light, why soft skills matter just as much as technical ones, and the industry knowledge that’s slowly disappearing as fewer photographers come up through assisting. From hybrid roles and chain of command to pricing equipment, managing clients, and building trust on set, this episode is packed with insight for photographers, assistants, and creatives navigating commercial work today.Whether you’re early in your career or deep in it, this conversation will help you understand not just how sets work — but why they work best when communication, clarity, and leadership are prioritized.In this episode, we cover:Why learning to “see” light starts long before you touch a strobeThe difference between technical skills and creative visionHow environment and lived experience shape your eyeWhy soft skills are missing from most photography educationThe importance of chain of command on setHybrid roles, efficiency, and modern crew structuresWhy photographers should understand equipment costs and feesThe thinking behind The Photo Glossary and preserving industry knowledgeWhat newer creatives are missing — and how to close that gapThe Photo Glossary Info:SubstackInstagramWebsiteWikiReferenced Tools & SoftwareCapture OneAdobe LightroomPhotoshopProfotoAdoramaDropboxWeTransferHightailPIBOX (Frame.io alternative)Keep the conversation going with us here at Creative Camp:Drop us an ⁠email⁠ or a DM over on ⁠Instagram⁠.Support the show by ⁠buying us a coffee⁠ (we love chai lattes)Sign up for our weekly-ish ⁠Camp Bulletin⁠ ., where we drop nuggets about industry insights, creative opportunities and the latest show.We'd love a review as it helps others know to listen as well as it helps us get found among the plethora of podcasts. If you're Spotify leave a comment on the show, and on Apple give us a review.How can we work together:1:1 consulting - Shelly's been a business coach and photographer since 2010.sponsor the podcastinvest in one of our coursesinvite Shelly to speak to your group or be on your stageGot another idea? Drop us an email: [email protected]

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