47: Andrea Prado (INCAE) on Venture Creation and Growth in Low-Income Markets (LA Road Trip!)

University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights. CREATIVE DISTILLATION Jeff York | Associate Professor | Research Director
[email protected] Brad Werner | Instructor | Teaching Director
[email protected] Deming Center for Entrepreneurship | CU Leeds School of Business
303.492.9018 | [email protected] -- EPISODE 47: Andrea Prado (INCAE) on Venture Creation and Growth in Low-Income Markets (LA Road Trip!) On this installment of Creative Distillation, we continue our LA Road Trip with the last of three interviews recorded during a now-legendary outdoor cocktail reception at the Social Entrepreneurship conference hosted by the USC's Marshall School of Business. Brad and Jeff speak with Andrea Prado, Associate Professor of Management and Organizations at INCAE Business School in San Jose, Costa Rica. They talk about her latest paper, “Serving rural low-income markets through a social entrepreneurship approach: Venture creation and growth”, published in 2022 in the Strategic Entrepreneurship Journal, and looking at how to bring products and services to low income rural communities in developing countries. If you think the answer is to give everything away, you’ll be surprised by her findings. At some point, Indiana University’s Sophie Bock, Social Entrepreneurship Conference co-coordinator and friend of the podcast, and Julienne Shields, President and CEO of USASBE, the United States Association for Small Business and Entrepreneurship, crash the party, bringing their own interesting takes to the conversation and making a good time truly great. Enjoy and cheers! Learn more about Andrea Prado on her INCAE faculty page at https://www.incae.edu/es/directorio/andrea-prado.html Read her paper: “Serving rural low-income markets through a social entrepreneurship approach: Venture creation and growth”, published in 2022 in the Strategic Entrepreneurship Journal https://doi.org/10.1002/sej.1442 -- Learn more about CU's Deming Center for Entrepreneurship: https://deming.colorado.edu Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at [email protected]. Thanks for listening. -
An Analog Digital Arts Production for the Deming Center for Entrepreneurship
Produced, recorded and edited by Joel Davis "Whiskey Before Breakfast" [Traditional] performed by Jeffrey York and Brad Werner. Recorded, mixed and mastered by George Figgs

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